Data & Analytics
See what’s working and why. We build dashboards and event tracking that connect marketing sources to outcomes, so you can invest with confidence.
Outcomes
- Clear attribution from first touch to consultation
- KPI dashboards for intake speed and close rate
- Campaign performance by service area
- Better prioritization with pipeline insights
Typical Stack
- Client-side and server-side event tracking
- CRM data joins and pipeline alignment
- Dashboard and reporting tools
- Event schemas and validation
Example Deliverables
- Lead-source to signed-client attribution model
- KPI dashboard with alerts
- Event taxonomy and tracking plan
- Report automation and weekly summaries
FAQ
How do you handle attribution when users switch devices?
We combine client-side and server-side events, respect consent, and reconcile with CRM stage data to reduce gaps from cookie limits and cross-device journeys.
How accurate are the dashboards?
We define a clear event schema, validate events, and align metrics with business definitions. Dashboards include data freshness and known caveats.
What about privacy and consent?
We implement consent gating, minimize sensitive data in analytics, and provide opt-out mechanisms. We can support regional rules and internal policies.